Connected TV Advertising meets Retail Media Equativ and Titan OS have announced a groundbreaking partnership aimed at transforming Connected TV (CTV) advertising by integrating retail media precision. This collaboration will
Sainsbury's loses complaint against Tesco as claim is dismissed by Advertising watchdog in UK.
Tesco's new TV ad celebrates 30 years of Clubcard, highlighting its role in customers' lives through three decades of British culture
Marketers embrace retail media as top channel despite ROI concerns Marketers are increasingly turning to retail media networks (RMNs) as their primary channel for campaigns, despite facing ongoing challenges. According
Existing and forthcoming HFSS restrictions Promotion and Placement: These restrictions aim to reduce the appeal of purchasing larger quantities of HFSS products at discounted rates. Advertising From October 1, 2025,
Uber's meteoric rise in the retail media landscape is no secret. From zero to a billion-dollar ad business in just two years, the ride-sharing giant is revolutionizing the way brands
As the retail media landscape continues to evolve, it's time for Consumer Packaged Goods (CPG) brands to take notice and capitalize on this emerging channel. In a recent article by
In today's data-driven world, predictive analytics has emerged as a powerful tool that enables businesses to effectively harness data for future success. By leveraging advanced algorithms and statistical models, predictive
Walmart struck gold with its retail media business, raking in a whopping $3.4 billion last year from its e-comm platform alone. Now, all eyes are on Costco to see if
In his book "The Death of Truth" Steven Brill exposes the intricate world of programmatic advertising and its unintended consequences on the spread of misinformation and disinformation. The themes explored