Connected TV Advertising meets Retail Media Equativ and Titan OS have announced a groundbreaking partnership aimed at transforming Connected TV (CTV) advertising by integrating retail media precision. This collaboration will
Cover the latest trends and developments in the media industry.
Discuss strategies for media planning, buying, and optimization.
Focus on digital media platforms, tools, and technologies.
Tips and best practices for creating engaging media content.
Existing and forthcoming HFSS restrictions Promotion and Placement: These restrictions aim to reduce the appeal of purchasing larger quantities of HFSS products at discounted rates. Advertising From October 1, 2025,
Uber's meteoric rise in the retail media landscape is no secret. From zero to a billion-dollar ad business in just two years, the ride-sharing giant is revolutionizing the way brands
As the retail media landscape continues to evolve, it's time for Consumer Packaged Goods (CPG) brands to take notice and capitalize on this emerging channel. In a recent article by
Walmart struck gold with its retail media business, raking in a whopping $3.4 billion last year from its e-comm platform alone. Now, all eyes are on Costco to see if
Understanding Key Marketing Metrics Effective evaluation of marketing ROI hinges on a thorough understanding of key marketing metrics. These metrics serve as critical indicators of campaign performance and overall strategy